Search Marketing Specialist - Austin

Company Name:

SolarWinds

SolarWinds seeks a search marketing / PPC professional to join our team of Online Demand Generation professionals in Austin, TX. Search Marketing is a critical component of our unique demand generation strategy.
This role is an outstanding opportunity to further develop your search marketing skillset, with a strong focus on PPC (Pay-per-click) advertising campaigns. You will also have the opportunity to learn about display advertising and search engine optimization as a member of the team.
Responsibilities:
Support new initiatives and ongoing campaign optimization for SolarWinds PPC and Display advertising. This involves a variety of activities such as keyword research, campaign performance evaluation, new opportunity identification, ROI (return-on-investment) analysis, and content optimization to improve efficiency.
Although PPC support is the primary focus of this role, the chosen candidate will also be involved in tactical execution support for search engine optimization (SEO) and other related efforts as needed.
Required Skills:

Minimum of 2 years of experience working directly on Pay-per-click advertising, display advertising, and/or
search engine optimization, preferably in a B2B environment
Knowledge of pay-per-click keyword identification and bidding strategies on Google AdWords
Understanding of the importance of end-to-end optimization and testing for PPC
Detail-oriented with excellent analytical and problem-solving skills, including strong grasp of internet metrics
Ability to communicate clearly and succinctly about complex projects and data sets
Internet and Microsoft Office use (Very high comfort level with MS Excel is a must)
Ability to work individually and in a fast-paced, dynamic team environment
Bachelor’s degree 
Preferred Skills:

Experience with other PPC providers such as Bing/Yahoo, LinkedIn, etc.
Understanding of the IT / Networking / SysAdmin audience
Understanding of network management, monitoring, virtualization, and related topics
Knowledge of and interest in SEO (Search Engine Optimization)
Experience with conversion optimization, and project managing creative efforts such as landing page creation and display ad development
Understanding of both offline sales and ecommerce, for tracking PPC clicks through to a closed sale in either scenario
Bachelor’s degree in related area, such as marketing, statistics, new media, or advertising
This is a fantastic opportunity to join a global leader. If you believe you have the skills required then apply now via the link provided!
SolarWinds (NYSE: SWI) provides powerful and affordable IT management software to more than 100,000 customers worldwide – from Fortune 500 enterprises to small businesses. Focused on the real-world needs of IT professionals, SolarWinds products are downloadable, easy to use and maintain, and provide the power, scale, and flexibility needed to manage today’s complex IT environments. SolarWinds’ growing online community, thwack, is a gathering-place for problem-solving, technology-sharing, and participating in product development for all of SolarWinds’ products. Learn more today at http://www.solarwinds.com .
SolarWinds is an Equal Opportunity Employer.